Who are we?

CAB Sports is a boutique Middle Eastern Sports Marketing agency that delivers multiple sporting events in the GCC to more than 50,000 participants annually. We are the license holder for multiple global sporting brands as well as the owners of various in house brands. Our business has strong ties with multiple government tourism and sporting bodies across the GCC region.

What we do?

The CAB business model is built around creating legacy events that inspire the youth of today to get active. All our major events are supported by robust community and school programs.

We deliver international events in the GCC with a focus on global ‘firsts’

One of our primary goals is to create and expand Middle Eastern brands around the world.

Our Ethos

Our expertise in delivering world class sporting events is evidenced not only in our rapid expansion across the GCC but in the tens of thousands of participants and clients who have come  to expect nothing but the best